Freight Broker vs. Freight Agent

Carriers are often concerned that freight brokers are not dealing them a fair hand. If something isn’t working, fix it. In business, you must be creative, a problem solver, and a planner. Freight brokers love the leverage they have over the trucking industry, but carriers can take control of their own success.

Recommendation: Employ Your Own Freight Agents

One-way carriers can shift the balance of power is by employing their own freight agents.

Benefits of Having a Representative:

• Direct Negotiation: Agents work in the carrier’s best interest to secure fair rates.

• Consistent Freight Flow: Agents develop long-term relationships with shippers, reducing reliance on brokers.

• Market Expansion: Having multiple agents allows carriers to tap into new freight lanes.

• Increased Profitability: By eliminating excessive broker fees, carriers can maximize their earnings.

• Better Communication: A dedicated agent ensures smooth operations between shippers and carriers.

Conclusion

Members of Freight Commerce Exchange (fcexx.com) can gain knowledge on how to economically set up a network of freight agents. Collaborating with fellow carriers (members) can help expand territory, increase business, and allow participation as a group when warranted. By taking a proactive approach, carriers can build a stronger, more profitable operation while reducing their dependence on freight brokers.